01
Digital Marketing Foundations
Weeks 1–2
↗
16-Week Practical Program
Learn Digital Marketing. Powered by AI.
A practical learning journey designed to take you from marketing fundamentals to building campaigns, search visibility, paid media, conversion systems, analytics and AI-powered workflows.
~128 Guided Hours
70% Practical · 30% Theory
Beginner → Intermediate
Online + Offline
Your learning model
Learn the workflow. Not just the tools.
Practical learning
70%
16
Weeks of structured learning
09
Practical deliverables
The learning journey
Learn → Practice → Build → Present.
You won't just study individual tools. You'll learn how the pieces of modern marketing connect — from understanding the customer to creating, promoting, measuring and automating campaigns.
01
Learn the foundations
02
Practice with real scenarios
03
Build practical work
04
Present & improve
Inside the curriculum
7 phases.
One complete skillset.
Each phase adds another layer to your marketing capability, ending with a connected digital marketing system and professional portfolio.
02
AI for Digital Marketers
Weeks 3–4
↗
03
AI-Powered Content & Creative Marketing
Weeks 5–6
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04
Social Media Marketing
Weeks 7–8
↗
05
SEO & AI-Search Visibility
Weeks 9–11
↗
06
Performance Marketing
Weeks 12–14
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07
Website, Conversion, Analytics & Automation
Weeks 15–16
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What you'll learn
Skills that connect, not isolated lessons.
By the end of the program, you'll understand how to move from strategy and audience research to content, visibility, acquisition, conversion, measurement and automation.
01
Build customer personas and marketing funnels
02
Research markets, audiences and competitors
03
Use AI for research, content, SEO, ads and reporting
04
Create content for social, web, email and ads
05
Develop SEO, AEO and GEO strategies
06
Plan and optimize Google & Meta campaigns
07
Build landing pages and lead-generation systems
08
Measure performance with analytics and dashboards
09
Create marketing automation workflows
10
Present strategy, reports and practical campaign work
Build as you learn
Walk away with
work to show.
The curriculum is designed around practical deliverables rather than theory alone.
01 / STRATEGY
Digital Marketing Strategy
Audience, positioning, funnel, objectives and channel plan.
02 / CONTENT
Content & Creative Campaign
Content calendar, social content, article, email and creative assets.
03 / SEARCH
SEO & AI-Search Strategy
Keyword research, SEO audit and AI-search visibility plan.
04 / SOCIAL
Social Media Campaign
Platform strategy, content planning, execution and reporting.
05 / PAID MEDIA
Google & Meta Campaign Plans
Campaign structure, targeting, creative, budgets and optimization.
06 / CONVERSION
Landing Page & Lead System
Conversion-focused page, lead capture and follow-up workflow.
07 / ANALYTICS
Analytics Dashboard
Traffic, leads, conversions and campaign performance reporting.
08 / AUTOMATION
AI Marketing Workflow
Lead qualification, CRM/spreadsheet flow, notifications and follow-up.
09 / CAPSTONE
Final Marketing System
A connected capstone bringing the complete marketing process together.
16 weeks · practical learning
Don't just learn marketing. Build your way into it.
The goal is simple: learn digital marketing, apply AI responsibly, build practical campaigns, create a professional portfolio and become industry-ready.